Originally published GrantSpace on November 10th, 2017.
By now, you likely have a year-end fundraising campaign plan in place, and your team is busy writing email message copy, designing emails and website lightboxes, picking out photos, setting up new donation pages, and thinking about content for social media. But what happens when your November and December fundraising campaigns end? Building strong relationships with your various audiences requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
During the eight years I’ve been a consultant, I’ve worked mainly with social justice nonprofit organizations with budgets of $5 million or less. These groups typically have one, or if they’re larger, up to three full-time development staff members. They’re stretched thin generating resources to meet their organizations’ immediate needs. Few have time to focus on a long-term fundraising vision or to invest in planned giving, due to limited staff capacities and resources.
As a part of a nonprofit board, you have the responsibility to your community to be an effective leader and steward of measurable, sustainable impact. Over the past decade, nonprofits have made remarkable strides in demonstrating impact to their stakeholders. In fact, our ability to effectively evaluate and measure our work has become the standard for success.
For more than two decades, I have been helping U.S. nonprofits and corporations create high-profile cause marketing campaigns together, raising millions in the process. The one consistent question I have gotten through the years from almost every nonprofit I have worked with is, “how do I create a successful cause marketing partnership for my nonprofit?”
This summer, Foundation Center re-launched its global affiliate program, the Funding Information Network (FIN), and announced the inaugural cohort of certified training partners. We are kicking off a blog post series to share their stories. First up, we have the Middle Georgia Regional Library!
There is a vibrant tradition of giving among Latinxs in the United States, but the philanthropic and nonprofit communities have not been able to engage Latinxs successfully.
In the case of international nonprofits looking to raise funds in the U.S., the strength of their digital presence is critical in that it helps to convey the credibility of the organization, in the absence of a physical location the U.S. for funders to easily visit.
Let’s face it, at some point, nearly all of us daydream about becoming a consultant: the freedom, the flexibility, the assumed pay increase—they all sound luxurious.
Creating a functioning board is a challenge. There are many reasons that boards do not fulfill our expectations and perform the way we hope they would. The first is that the job description of a board member is a pretty boring job. Board members have three duties, obedience, loyalty and care. The most clearly defined part of their role is financial oversight. In other words, the position of board member is most importantly about legal accountability; they are tasked to prevent trouble more than promote success.
This blog post was originally published on The Chronicle of Philanthropy.