Blog posts tagged with Communications
Who are your website visitors, where are they coming from, and what do they do at your site? Learn how Google Analytics can help you gain this type of intelligence and inform your strategy as you craft content and make decisions about where to place ads for maximum impact with this recap of last week's session with Crispin Bailey, User Experience (UX) Lead of Oakland-based Kalamuna, a firm that “make(s) the Internet for rabble-rousing organizations driven to tinker, critique, and change the way things are.”
Claire Axelrad shares her five secrets to success when crafting fundraising appeals and end-of-year campaigns.
Donor acquisition can be a daunting task for smaller grassroots organizations. Who has the time, the staffing, or the resources for a donor acquisition strategy when you’re a staff of a few or none? Here are some tips offered in a recent session at Foundation Center San Francisco.
Why might a well-rounded, thoughtful organization struggle to attract the kind of support they needed to stay afloat? It could be a matter of knowing too much.
Nonprofits benefit by storing in their “sacred bundles” nuggets of wisdom gained from the important program assessment data they gather. The key is to identify — from among the many possibilities — what is most significant.
As storytelling has jumped to the top of the nonprofit communications priority list, many of the clients we work with feel both invigorated and overwhelmed by the challenge of telling their organization’s stories. Just like good stories, good quotes are made of ideas so memorable and succinct that they are easily passed along. Here are five.
Donor retention rates declined from 50 percent in 2006 to less than 39 percent in 2013. Smart nonprofits are using a multi-channel approach to keep their donors informed, engaged, and passionate. How can you use social media to keep more first-time donors?
Does your nonprofit suffer from an inability to consistently articulate their organization's value? An unclear or inconsistent message about your work makes it difficult to solicit funding. A well-crafted case for support should precede any fundraising and communications planning.
When you’re pursuing sponsorships, you’ll be talking to a corporate marketer, who will be thinking about how your proposed relationship can support the company’s financial goals. These three questions will give a peek at the marketer's mindset so you can craft an effective ask.
People are 17 times more likely to email a friend a link to a video than a link to an article. As a “megaphone for your message,” video are just as important as websites to connect with potential donors or participants. Benjamin Packard, founder of Retainer Media, a boutique video production company that works with nonprofits and social enterprises, provides tips for novices in this event recap.