Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. So the fundraising strategies you employ during year-end should be rock solid. Here are three e-mail tactics that are relatively painless to implement.
Multi-channel marketing is essential to raise awareness and ultimately to raise funds. Nonprofits often overlook sponsorship, but marketing professional Michael C. Savino explains why sponsorship should be an ingredient in their mix of media and channels.
The question of how to attract the attention of foundations that give only to preselected organizations (by some estimates, this is as many as 60 percent of all foundations) is a vexing one.
Foundation Center trainers love connecting with you, answering your questions and supporting your learning process. Unfortunately, they can’t be everywhere, so we've expanded our roster to include two new experts who are debuting in Foundation Center's Online Proposal Writing Course.
If you've written several grant proposals in your career, chances are you've heard at least one "no." As grant seekers, it is our job to distinguish between the "no's" that really mean "no, for now" and those that mean "no, never."
Done right, a capital campaign can both expand your nonprofit’s mission in bold ways and build the major donor pool for your annual fund. Done wrong, it can shrivel resources, morale and dreams.
Before, fundraisers had to focus on how to gain donors' trust and confidence and persuade them to support our organization. Now, they must learn how to creatively give supporters the tools they need to raise money on your organization’s behalf. Give the power back to the people who care for your cause just as much as you do.
It’s time for leaders in the sector to apply more critical thinking and discipline to the “scaling” discussion than we have in the past, starting with these four questions. When we do, we stand to exponentially increase the likelihood of success for those scaling projects that we do take on.
Susan Danish, executive director of The Association of Junior Leagues International, Inc., discusses how to manage internal change and transition at nonprofit organizations.
If you want to leverage people’s feelings of generosity during the holiday season, you need to start planning now. If you’ve already begun (yay you!), you need to make sure you’re not missing any tricks that could be raising you a lot more money.