Blog posts tagged with Donor cultivation

Effective Online Organizing: Leveraging Digital Communications to Drive Action

December 17, 2018

As outlined in this post by HubSpot, it is essential to provide multiple options when crafting a call to action. Not all of your supporters will be able to join a march or have time to conduct calls, so provide them with flexible ways to express support, and ensure that helping you is easy and quick-to-follow. For example, provide clear instructions, and do not muddle your call to action with too many steps. When asking them to sign a petition, simply provide them with the link they need to follow. There is no need to send them to your website, which then prompts them to click on another link to the petition site.

How to setup an email welcome series with new online supporters - hands typing on laptop keyboard

How to Set Up an Email Welcome Series to Engage with New Online Supporters

March 30, 2018

An email welcome series is essential to making a good first impression with new subscribers on your email list. Your welcome series is a unique opportunity to engage someone with your organization's social mission and programs. Your welcome series should open the door wide and set the tone as your supporters learn about how they fit in with your mission.

Vector art of 3 people seated at a table

What Does It Really Mean To Be An Engaged Donor?

July 21, 2016

Do you know the amount of support your donors are willing to provide your organization? If not, then figure it out to learn which of them might be coaxed into doing more and which of them are comfortable, for the time being, at their existing level of engagement. If you can do that, more of your donors will be happy, you and your colleagues will be happier, and your organization's future will look a lot brighter.