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July 8, 2010


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kleeneze - I think if you consider a monthly donation to be a ‘payment’ and are resentful of that type of marketing.. it's just not for you and that’s totally fine. That doesn't necessarily mean that that type of broken down charitable giving concept is not convenient and functional for the generation as a whole, specifically if it is a charity or cause they really believe in but are unable to donate to in larger bulk amounts.

I found this article very insightful, but as each of the generations mature, you never know when lines will cross since X and Y will soon be the major workforce.

Interesting post, Tracy. Gen Y/Millennials are tech-driven, yes, but equally interesting will be observing/comparing what they give to. How will the WIFM factor play out, for instance, as this generation matures? Will shorter attention spans equal "flavor of the month" charitable giving? And is the older end of the Gen Y range different from the younger now? There doesn't seem to be
an agreed-on age range for this group. I also wonder if an extended period of unemployment will skew giving by this group.

Your research needs re-visiting. Firmly in generation X I find charities requesting ongoing donations to be downright cheeky and not only will not make a regular payment arrangement but I will not make one off payments to any charity asking for regular payments.

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